Turn hard-won expertise into bookings — fast, clear, and easy to act on.
At Straytags, we see the same pattern again and again: strong expertise, weak presentation. Most solo experts and small teams lose leads not because they’re bad at the work, but because the site buries the lead — vague headlines, thin proof, slow mobile, and no obvious next step. A focused one-pager can outwork a dozen scattered pages if it’s fast, crystal-clear, and gives visitors a frictionless path to act.
What’s really broken on most personal sites
People arrive with a simple question: Is this for me, and can I trust you? When the page answers slowly — or hides the answer behind jargon, clutter, or lag — they bounce. The fix isn’t “more pages.” It’s a sharper story, faster delivery, and a single next step that feels obvious.
What changes after launch
Your message lands in seconds. Visitors see who you help, what changes for them, and why you’re the safe choice.
Booking feels effortless. Inquiry and scheduling sit right where attention peaks, with zero friction.
Search can actually find you. Clean structure, sensible metadata, and structured data help you surface for the right queries.
It feels fast everywhere. Phone-first performance and accessible design make the whole visit smooth.
You can grow without a rebuild. Add resources or case blurbs later and keep momentum.
What we actually set up for you
Positioning sprint — a short, energetic workshop to lock four things: your audience, the promise you make, the proof you’ll show, and the one next action you want.
A one-page flow that sells — a clear hero, a credibility strip, a concise about, tight offers, real proof, a short FAQ to disarm objections, and a confident final nudge.
Lead capture that works — scheduling via Calendly, a friction-light inquiry form, confirmations, and spam protection placed with intent.
Findability and speed — clean URLs, strong titles and descriptions, Open Graph, Person and Organization schema, compressed images, lazy loading, and code that keeps interaction snappy.
Measure and launch — GA4 with consent, a simple analytics checklist, domain and hosting hookup, and a short handover video so you’re not dependent on us for every edit.
How we build it
When you want editing power and a path to grow, Straytags uses WordPress with a modern block theme and Gutenberg patterns. When raw speed and focus matter more than a CMS, we ship an ultra-light HTML microsite. Forms run through Formspree or Resend, scheduling through Calendly, assets over Cloudflare. On WordPress we typically add WP Rocket and Perfmatters to keep things quick.
Why this approach works right now
The 2025 reality is simple: speed, clarity, and findability win. Even tiny speed gains move revenue — improving mobile load by just 0.1 seconds has been shown to lift conversions by around 8% in retail and about 10% in travel. Flip that around and you get the risk: as load time stretches from roughly one second to three seconds, bounce probability jumps, and larger delays only amplify the damage. People won’t wait.
It’s not just first paint, either. Google replaced FID with INP in Core Web Vitals, which means your site is judged by how responsive the whole visit feels. Heavy scripts and clunky UI now show up in both your scores and your users’ patience.
Words pull their weight, too. Clear labels and headings create strong “information scent,” so people understand the payoff behind a click and keep going. And search needs structure: clean URLs, helpful copy, and valid Person/Organization structured data make it easier for engines to understand who you are and make you eligible for richer displays.
A quick self-check
Can a first-time visitor understand your value in under five seconds?
Is there one unmistakable action to take — and a clear alternative?
Do headings and menu labels promise what’s behind the click?
Are loading and interaction smooth on a mid-range phone?
Are Person and Organization schema and basic metadata in place and valid?
